TheGarage Tech Blog

When you have a new site that normally gets several hundred views a month and your weekly report comes in like this

You can be sure something is broken and it probably has something to do with Google not sending you any traffic. Its always something. This is a site that I haven’t been working because I want to move it from PixelPost to Wordpress before investing any more time, but still… I like some traffic coming in.

http://ow.ly/lphd

Anyone who reads Instapundit knows what an Instalanche is. Certainly if you have ever been on the receiving end of one you know. An Instalanche is when Glenn links to your site and you get an outrageous number of hits over a couple of days. Were talking tens of thousands. Many of the lower-tier websites go down for bandwidth overages. (A blog I used to write, enormous incongruities, actually received a link from the Instapundit but it was only worth a couple a hundred hits. My instalanche that wasn’t. I sold that blog last year to someone that wanted to take it down. In hindsight, now that I’m trying to rebuild some page rank on several new websites, I think I sold EI too cheap because the site had a pagerank of 4.)

So my Twitterlanche came from, you guessed it, Twitter. All my posts from this blog and my outdoor blog are automatically tweeted. A post I made on Gulf Coast Texas Outdoor Blog got a retweet and in less than half a day I’ve had dozens of incoming Tweeters. I know dozens doesn’t sound like much, but we are talking relative here and it’s not even been a full day yet. The outdoor blog is rather new and I haven’t spent much time on it in several months. I don’t know if the Twitter referral has staying power, like Google Page Rank, but the Twitter traffic is a huge spike. I’ll update if the Twitter traffic continues in noticeable quantities.

The moral of the story: You don’t have to be a user of Twitter, or even understand how it works or why people would use it, but for maximum exposure to a potential mass audience you absolutely must include it in your website marketing strategy. It’s a gold mine once you figure out how to take advantage of it.

I was surprised that the Gulf Coast Magazine main page had any page rank since it is brand new and isn’t being updated regularly yet but it had a rank of 3 almost from the beginning. A testament to my brilliance at SEO.

However, I knew if I didn’t start getting some new content posted to the magazine I would start to see some page rank evaporate but I didn’t expect to see it go to zero overnight. But it did.  A testament to my brilliance at SEO.