Bad Move, Rupert!
From FT.com, News Corp’s Rupert Murdoch on paid content:
“We intend to charge for all our news websites,” Mr Murdoch said.
“If we’re successful, we’ll be followed by all media,” he added, predicting “significant revenues” from charging for differentiated news online.
He warned that “the big competition will be coming from the BBC,” which offers online news for free, but said: “Our policy is to win.”
Mr Murdoch said News Corp was highly unlikely to develop its own electronic reader, but took aim at Amazon’s Kindle device by praising the rival Sony Reader.
He insisted that News Corp would retain a direct relationship with its subscribers to its content via e-readers, information that Amazon has refused to hand over.
Chase Carey, who recently returned to News Corp as chief operating officer, said the online charging policy would extend to cable networks such as Fox News.
Just because the current advertising model is in a slump doesn’t mean charging for content is the way to go. That would be like raising taxes during a recession.
Mark this as an example where the decision of one powerful, but misguided individual can wreck a billion dollar company.
December 13th, 2009 at 10:01 am
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